Subject line: Say ‘hello’ to financial freedom with MoneyLion

PH: We give you the tools to take control of your financial future.

–BODY–

[Headline ideas]

Welcome to a new era of finance.

[Subhead ideas]

Hey [Name], we’re here to help you help yourself–today, tomorrow, and beyond. Let’s take the next step to financial freedom together.

Everyday Financial Power

The day-to-day tools to empower your finances. From RoarMoney, the better-than-a-bank account to Instacash’s 0% interest cash advances – make your money work for you.

Build Foundations for a Better Tomorrow

Create a solid foundation for your financial freedom. 

Consolidate debt by finding the right personal loan with lower interest rates for you in our Personal Loans Marketplace or build (or rebuild!) your credit score with Credit Builder Plus. 

(Nearly half of our clients raise their score 42 points in 60 days.)

Explore New Financial Frontiers 

Propel yourself forward with wise investment strategies, from MoneyLion Crypto, where you can even transform your spare change into Bitcoin with Crypto RoundUp, to our automated and personalized Investment Accounts.

Step into a new era of finance.

Goal: Get users to click on any one product and sign up on the respective landing page.

Results: This was a spec piece for ML, so no results as it was not implemented.

Initial outreach email:

Subject line: Embarrassed by your dentures?

Body:

Hello (first name),

Most people we talk to with dentures have been there: you’re out at a restaurant with friends and you excuse yourself to go to the restroom to clean your dentures in private. It can be an embarrassment that people without dentures just don’t understand. 

We want to help you ditch the dentures, and get into a permanent solution with no removal or cleaning required. Our highly-trained and experienced team can give you a flawless smile so you can say goodbye to dentures for good. 

Schedule a complimentary consultation with us at [REDACTED] Dental Implant Center today to learn more about how we can restore your smile in as little as 24 hours. 

[CTA: I’M READY] 

P.S. Did you know that at [REDACTED] we offer financing plans starting at just $349 per month? Don’t wait another day! 

Subject line: Is your business credit score good enough?

Body:

Hey (first name),

A good credit score can make or break your business. From securing funding and favorable loan terms to building vendor relationships, it is crucial to have a good credit score.

When you’re reading to up your business’s credit score, check out our blog Boosting Your Small Business Credit Score: Essential Tips for an easy guide on how to improve it.

A loan or line of credit from Idea Financial can help diversify your credit types and improve your credit score while funding the important stuff for your business. Ready to get started?

Apply today for a decision as soon as tomorrow.

[CTA: APPLY NOW]

Follow Up:

Subject line: Are you still interested in dental implants?

Body:

Hey (first name),

We’re checking in to see if you are still interested in dental implants. We understand that this process can be daunting and confusing, which is why we want to help you make an informed decision. 

Did you know that at [REDACTED] we offer financing plans starting at just $349 per month? Making them more accessible than ever!

Dental implants are a permanent solution to missing teeth – yes, permanent. The tooth is placed into your jaw similarly to how a real tooth grows, which means the implants look and feel completely natural. 

If you’re ready to take the leap and have permanent teeth again, schedule a complimentary consultation with us today to see how we can restore your smile in as little as 24 hours. 

[BOOK MY CONSULTATION] 

Subject line: Build a positive work culture, attract top talent

Body:

Hello (first name),

Creating a positive company culture is essential for the longevity and profitability of your small business. Our blog 5 Ways Small Business Owners Can Create a Positive Company Culture teaches how having a strong company culture can help you retain employees, increase productivity, and reduce costs.

With Idea Financial’s line of credit or business loan, you can fund your growing small business and invest in creating an enviable company culture that attracts top talent. Our speedy application process means you can receive a decision as soon as one business day.

Apply now to access capital and continue growing your talent!

[CTA: Apply Now]

Goals: Email promoting Idea Financial services and blog post. We wanted an informative, educational, and entrepreneurial tone.

Results: 50% open rate and 7% click rate.